Ten Advertising and Design Awards

Ten Advertising and konzept AwardsTen Advertising and Design AwardsAdvertising awards are a lucrative business, which is why there are so many of them. The entrance fees usually start in the low hundreds of dollars, and if youre entering several campaigns, you could be out of pocket by a few thousand dollars. Sometimes, it s a lotmore. So, with advertising agencies having less money to spend, but awards still being one of the few ways to show major credibility, which awards should you try and win? Here, are the best award shows the ones that actually matter.These are the awards that have high creative voreingestellts, are widely recognized by the industry, and mean something when you put them on your agency reel or your personal resume. After all, theres no point in listing all of the awards youve won if you have to explain what they are. 1 The DAD (Design Art Direction) In the opinion of the most renowned names in advertising, the DAD is the biggest and the best. Its one of the few awards that refuses to hand out gongs if the work isnt good enough. Most other awards will compromise their standards to ensure every category has a winner, but leid the DAD. They set the bar really, really high. Founded in 1962 by some of the best designers and art directors in the world (Alan Fletcher, David Bailey and Terence Donovan to name a few) they set impossibly high standards from the get-go. 2,500 entries, 16 winners. Giants of advertising and design have since been president of the DAD, including Paul Brazier, Graham Fink, Mary Lewis, Aziz Cami, Tim Delaney and Martin Lambie-Nairn. The standards for even being considered for a DAD award are so tough, they now have an award for getting a nomination. If you win a DAD pencil, youre exceptional. If you win a DAD Gold, well, youve just elevated yourself to a creative deity. But if money is tight and the work isnt absolutely fantastic, save your cash. Entering good work is not good enough, and youve just wasted your entry fee. Chances of winning a DAD pencil - Very, very slimBragging rights - Massive and foreverEffect - A DAD pencil is a knighthood for your career 2 The One Show Widely known as the US equivalent of the DAD, and often more coveted in the US than the DAD, the One Showis another giant of the advertising awards industry. The One Club was founded to champion and promote creative excellence in advertising and design. And it does that. Just like the DAD, the standards are high. Perhaps not quite as tough as the DAD, but its close. You need to have solid work and major confidence to even consider entering. Chances are, you wont see a win. But for those few that do win a One Show pencil, its champagne and caviar to celebrate. Chances of winning a One Show pencil - Very slimBragging rights - Enormous and lengthyEffect - With its US connection, theyre the Oscars of advertising 3 The Cannes Lions The Cannes Lions are actually older than both the One Show and DAD, having been born in 195 4. They were started because a group of worldwide cinema screen advertising contractors (SAWA) felt like advertising should receive similar recognition to the movies playing at the Cannes Film Festival. From that point, Cannes Lions have grown into a massive number of categories. They honor everything from advertising and design to creative effectiveness - something often overlooked in favor of pretty pictures and prose. Cannes not only gives out awards they also impart knowledge. Their speaker series reads like a whos who of the advertising and design elite, and those kinds of names ad serious credibility to the awards. Again, if the work isnt absolutely dynamite, save your money. The standards are high and the competition is fierce. Chances of winning a Cannes Lion - SlimBragging rights - ColossalEffect - A Cannes Lion means a few extra stripes on your creative epaulets 4 Communication Arts Annuals Every year, the esteemed creative publication Communication Arts puts out a ser ies of printed annuals celebrating the best of the best work done that year. The annuals cover specific fields, including The Illustration AnnualThe Interactive AnnualThe Advertising AnnualThe Typography AnnualThe Design Annual On average, each annual receives roughly 5,000 entries and only 150-200 are chosen for the book. That means you have a 96 to 97 percent chance of not making the final cut. Ouch. If youre on a budget, a 3 to 4 percent chance of winning is not an attractive gamble. But those odds make it even sweeter when your work is chosen by a distinguished panel of jurors. Chances of appearing in a CA Annual - FaintBragging rights - MammothEffect - The Annuals stay on shelves for years - winning work is lauded for a long time. 5 The ADDYs The American Advertising Federation (AAF) celebrates the notion that great ideas can come from anywhere. Local chapters of the AAF host awards shows, and the best work from those shows goes forward to the national ADDYs. It also receiv es over 40,000 entries each year, making it the worlds largest advertising competition. And whats more, it boasts a smaller entrance fee than most other awards. Judges for the ADDYs are some of the best, biggest and brightest in the industry. For example, the 2011 judging panel includes Aaron Allen, creative director of Weiden Kennedy, Steve Babcock, creative director of Crispin, Porter and Bogusky, and Tom Coates, creative director of Butler Shine. These are tough critics whose own agencies have a history of creating some of the best advertising in the world. The judging panels, plus the massive notoriety of winning, makes the ADDYs an oasis for agencies and creative looking to add more strings to their bow. Of course, even though its widespread, winning a national award is tough. The local chapters are easier to win, but its no cake-walk either. Chances of winning a National ADDY - FaintBragging rights - TitanicEffect - The judges are massive talents. If they love you, youre gold en. 6 The CLIO Awards Founded in 1959 by Wallace A. Ross, the CLIO name stems from Greek mythology, being the muse of history and the celebrator of accomplishments. Today, the CLIO Awards honor the best Interactive, Direct Mail, Content Contact, Film, Print, Out of Home, Innovative Media, Integrated Campaign, Radio, Design and Public Relations. Student work is also recognized in Interactive, Film, Print, Out of Home, Innovative Media, Integrated Campaign and Design. The judging process for the CLIO awards is also notably tough. Fewer than 10 percent of submissions survive the first round, from which juries re-evaluate the work to determine Gold, Silver and Bronze statue winners. Less than 3 percent of all entries receive a statue, and less than 1 percent receives the coveted Gold CLIO. Those are tough odds that some agencies and individuals dont want to mess with. But, when you win, it makes it an even more prized victory. Chances of winning a CLIO - MinusculeBragging rights - MonumentalEffect - Surviving the tough judging procedure wins you some major praise. 7 The SHORTY Awards One of the newest kids on the block, for obvious reasons, the Shorty Awards (aka Shortys) were introduced in 2008 by Greg Galant and Lee Semel of Sawhorse Media. The reason for their creation was in reaction to the expanding social media universe, and the vast amount of advertising and design that went into the creation of content for the platform. Now, its huge. From Facebook, Twitter, Instagram and YouTube, to SnapChat, Periscope, Twitch and YouNow, social media is driving the conversation for brands both large and small. And with smartphones so prominent, breaking through in this space is essential. Prominent celebrities have also won Shortys for their contributions to this platform. Chances of winning a SHORTY - SlimBragging rights - LargeEffect - Shortys are big news. Get one, and you have done well. 8 The PromaxBDA Awards Focused on broadcast design and advertising , this highly-respected award includes categories for network TV, TV stations, cable networks and systems, radio, and interactive media. PromaxBDA includes 10,000 members in over 70 countries around the world, and past winners of these awards include HBO, FX Networks, Showtime, AE Networks, Red Bee Media, and many more. The standard is high, and the judging panel is looking for overall creativity, production quality, and just as important, results in achieving the marketing objectives. Chances of winning a PromaxBDA - SmallBragging rights - LargeEffect - PromaxBDA awards are recognized, and sought after. 9 The OBIE Awards Not to be confused with the Off-Broadway awards, also know as OBIE, the advertising OBIE Awards celebrate excellence in advertising, with a focus on OOH (Out Of Home). Long story short, if youve done a killer billboard or outdoor activation, the chances are, youll have a shot at an OBIE. This award turned 75 years old on May 16, 2017, and is one of the oldest awards in the advertising industry. All those 3D billboards, or interactive displays you see, theyre the ones grabbing the spotlight at this particular awards show. The work is eye-catching, shareable, and takes a lot of effort and production. Chances of winning a PromaxBDA - SlimBragging rights - HugeEffect - If you can nail an OBIE, youll be in demand 10 The EFFIE Awards Creatives around the world never feel as proud of an EFFIE as they should, and thats a shame. Out of all of the awards listed on this page, this is the one that places a focus on the effectiveness of an advertising or marketing campaign and at the end of the day, isnt that what really matters? Since 1968, the Effies have celebrated those marketing and ad campaigns that not only looked good, but performed well. These are the campaigns that moved the sales needle, and made money. Or, they got a brand noticed in a big way. Chances of winning a PromaxBDA - SmallBragging rights - BigEffect - With an EFFIE under y our belt, management takes you seriously.